Winning hearts, likes, fans and followers
A campaign film and call out kicked off the campaign, asking clubs to show off their creativity and their club in a 60 second film.
We had responses from every corner of the UK, with 5 clubs ultimately chosen to join the academy. A programme of workshops, events and masterclasses created with Baiteze FC, Samsung trainers and football experts taught the clubs everything they needed to know. From how to create epic content to building their community to elevating their brand. All powered by the latest Samsung tech.
We engaged the whole grassroots community through a TikTok footy challenge played out on Sunday league pitches, across the UK. Giving players and fans the opportunity to win Samsung tech right there and then, firmly cementing the brand in the hearts and minds of the grassroots community.
But this wasn’t ever just about 5 clubs. This was about the whole grassroots community. So all of the masterclasses were released on the Samsung website for everyone to be able to learn.
